Discover the art and science of compelling
sustainability messaging.
You're not alone. Many of us struggle to convey our environmental causes effectively.
It's time to flip the script on our traditional communication methods and make a real impact.
The Messages that Motivate introductory training program equips you with the essential skills for crafting messages that drive action and change.
Throughout this course, you'll delve into:
1. Precision in Calls to Action: Craft compelling, specific calls to action that resonate with your audience.
2. Audience Clarity: Identify a specific audience segment to engage in your cause.
3. Overcoming Inaction: Explore the reasons behind people's reluctance to act.
4. The Science of Motivation: Discover what truly inspires action.
5. Translating Motivation into Messages: Transform insights into compelling communication.
6. Visual Impact: Discover the art of using images to enhance your message.
⏱️ Each lesson is 10 to 20 minutes long, offering 90 minutes of insight and inspiration.
📔 As a bonus, you'll receive a downloadable workbook to apply these concepts to real-world projects and additional resources for deepening your knowledge.
📣 The best part? You'll have lifetime access to this course, so you can revisit the lessons and reinforce your skills whenever you need.
Join our community of over 500 individuals who have harnessed this training to make vital shifts in their communication strategies.
Are you ready to motivate action for the planet? Let’s do it!
Thank you for joining the journey.
I can't wait to witness the change you’ll create.
-brooke
P.S. This course is also available in Spanish! Mensajes que Motivan. Moviendo a las personas para hacer la diferencia. Click here to learn more and register.
About Brooke Tully
For more than 15 years, Brooke Tully has been training non-profit organizations and local governments on how to implement behavior change marketing in their conservation and environmental programs.
At the start of her career, Brooke worked for ad agencies such as Ogilvy, where she helped clients reach their target audience to build brand awareness, change preferences, and sell products.
Brooke joined the NGO Rare in 2007, where she designed and executed behavior change campaigns that encouraged local communities in Mongolia, Thailand, Laos, and The Philippines to adopt sustainable fishing and hunting practices.
In 2016, Brooke started her own business to improve behavior change communication skills for conservation and sustainability professionals. She offers remote workshops, online courses, and consulting services.
The Messages that Motivate lesson plan
Intro: Getting Started
I explain why traditional communication approaches aren't working hard enough for us and why we need to flip the script.
Lesson #1: Define the Ask
Learn to create clear and specific calls to action that guide your audience toward a desired behavior. If people don't know what they can do, they won't do anything.
Lesson #2: Identify your Audience
Trying to reach every single person with the same message doesn't work. Here, we segment your audience into smaller, more realistic groups to reach.
Lesson #3: Barriers to Action
We can make a lot of assumptions about why people aren't taking action, but let's take a closer look at the main reasons people don't do things after we've asked them to.
Lesson #4: Diffusion of Innovation
The Diffusion of Innovation theory helps explain how new ideas and behaviors spread among a given community, which helps us determine if we're starting or growing a movement.
Lesson #5: Drivers of Change
This is the flip side of barriers to action. We'll explore different categories of motivators and how they can be embedded in our messages and outreach plans.
Lesson #6: Bring it all Together
In this final lesson, we bring everything together to develop a communication piece with a motivating message, a clear call-to-action, and compelling images.
Get immediate access to the course and keep it for life.
Messages that Motivate, $55
- Seven on-demand videos with 90 minutes of content.
- Downloadable workbook to apply concepts to your project.
- Additional resources for each lesson.
- Lifetime access to the course.
- Plus, there is a special bonus item for everyone who completes the course.
Thank you for joining the course and I can't wait to see your new messages that motivate!